"The Future looks quite bright"

Mikko Sihvonen, Manchester Metropolitan University

I think the future for public service media looks quite bright at the moment. We’ve seen quite successful transformations in some European countries from the traditional license fee model to a more kind of like funding through taxation. And changes in the commercial television sector also demonstrate that there is an ongoing need for public service media – that market failure in broadcasting hasn’t been by no means diminished by the expansion of the commercial sector. But it looks like that actually there is more and more need for certain programs like news programs, minority interest content and so and so to be produced by public service broadcasters.

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