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Robert Uitz-Dallinger, Project Manager Multimedia Newsroom #92 What does the newsroom bring to the table?

Public service media is challenged more than ever. The global attention industry is differentiating itself in the so-called "long tail" and thus, in addition to broadcasts, programs and contributions that are relevant for many, content that focuses on diverse groups of people is also becoming significant. Even more diversity than before! And this concerns the makers, the content, the formats and the cooperations. Consequently, ORF will not only have to play a supporting and cooperative role in Austria; in addition to diversity outside, it must also promote diversity within. It is necessary to ground digital workshops and cooperation at least with the digitally relevant parts of the third education sector in several respects: There needs to be a kind of "one-stop store" in the company, a central point of contact that manages the collaborations, networks the digital natives of ORF with the innovators on the outside. A place of flat hierarchies and steep ideas. A place from which new digital paths can be taken, where projects are financed and which allows some ideas to fail. Because only where mistakes are possible can experiments be dared. Only those who are allowed to fail will find the new. And there is a lot and variety to be found: From Insta-stories for special groups to the gamification of serious content (arte is leading the way here!) to experimental web soaps; from public-law backgrounded online channels to TikTok news to curated content spaces that show what people in Austria have to offer in terms of videos and audios. Many things are conceivable in such a digital workshop. It is not yet permitted. But we can look forward with confidence to the necessary changes in ORF law.