Back to overview

Thomas Brezina, inventor of "Okidoki #31 What do children need? Programme zones for children in full programmes such as ORF 1 or on special-interest stations have a fixed schedule that creates a bond and trust between the audience and the programme. New content can be well established and publicised in these zones.

But children also love - especially at a younger age - the immediate repetition of content. If they like a format, they want to watch a lot of it and the same episode several times because certain parts were particularly appealing to them. As with adults, however, it is important for children to be able to choose and decide for themselves. They want to be in control of the repetition or rhythm away from the linear broadcasts and shape it individually. Digital players offer this possibility if they always have a certain number of episodes of a format available.

The variety of topics in children's programmes with infotainment content is great. Particularly popular are all the suggestions to live out one's own creativity and joy of discovery. If such content is shown, for example, in popular programmes such as HALLO OKIDOKI at weekends on ORF 1 as a collection of short contributions, it can be made available digitally in larger numbers in sections such as "handicrafts", "experimenting", "game tips" and "book tips".
In this way, content is made available for longer and to a larger audience in addition to the linear broadcast.

The tablet as an entertainer and provider of programming is popular with parents when they can hand it over to children without worrying about the content. Adults have full confidence in the programmes of ORF's own-produced children's programme OKIDOKI. A player gives the chance to make content available to children when and where it best fits into the family's daily schedule.

The power and greatest benefit of the digital presentation of public service children's programmes lies in the optimal combination with terrestrial broadcasts and as a service for the family.