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Matthias Schrom, Editor-in-Chief TV Information #10 Trust: how is television changing? Linear television still functions as the main source of information in times of crisis at all ages. Knowing this, we have to meet the people and the audience even better, involve the audience even better, rely on community building (like Ö3) and make even more efforts to reach the audience. The live event, the crisis, the background info, the assessment, the immediacy-that's what makes television strong. But it will need more and faster distribution channels, it will of course need a sensible bundling of resources, and there will have to be more creativity and flexibility in production.