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Lilian Moschen, presenter "Kulturzeit''
#85 How will the presenter come into the living room in the future?
The Corona pandemic is a watershed in many ways. Last year dramatically revealed the vulnerabilities and weaknesses of our societies and economies. In times of
uncertainty and crisis, it is not so easy to imagine where we will be as a society in 25 years. Covid-19 has greatly changed the reality of our lives and has alsoaffected our media behavior. While we're all just waiting for our daily lives to return to a pre-Corona normalcy, last year's report from the Intergovernmental Panel on Biological Diversity (IPBES) makes us wonder a bit: what if Corona was just the beginning? What if the era of pandemics has arrived? So when you think about the next 25 years, it's hard not to imagine a future somewhere between "Mad Max," "Ready Player One" and various Philip K Dick novels: FFP2 masks have long since mutated into high-tech helmets. We leave the house only to get groceries. Our social interactions and cultural experiences only take place virtually with VR glasses... Ok, granted that sounds extreme but the use of VR glasses has actually increased in the pandemic. So let's play with this idea a little bit.... Let's beam ourselves 25 years into the future.
Welcome to the future! Welcome to the cultural era of 2046:
- I could well imagine that in the future not only video games, but also television and programs like "Kulturzeit" will work with "virtual reality" and "augmented reality". You put on augmented reality glasses and the presenter appears in your own living room. Or you put on the VR glasses and the viewer suddenly finds himself in the TV studio. But not only the presentation of the program, but also the contributions have an immersive character. A report on an opera performance or a rock concert makes the music and the production tangible for the viewer. You get backstage insights, you can follow the action on stage.
- The figure of the presenter and host will also change. Less announcing and more curating will be the task of a cultural presenter. Just as influencers on social media now elaborate their everyday life and lifestyle into a unique selling proposition, presenters will also develop their perspective, evaluation and taste into a brand. Online, I can then have a cultural program put together by the presenter I trust.
- The future will be multilingual. For 25 years, Kulturzeit on 3Sat has celebrated the German language in all its dialects and colors: whether German, Swiss or Austrian, there is no such thing as uniformity. The online world has made English - whether we like it or not - our second language. It is quite possible that in the future, contributions and broadcasts will be offered in English in order to reach a broader audience and a larger market. It would certainly be desirable.
- And while we're on the subject of bizarre future scenarios. Elon Musk is working hard to ensure that we will soon be able to upload our consciousness. So what if the Rolling Stones or Bob Dylan upload their minds to the cloud forever...? ? That would also change the cultural reporting of the future quite a bit. Bob Dylan probably wouldn't be available for interviews then either.... but reviewing a Dylan album in 2046 does have a certain appeal. If he sings about the 20th century in a monumental 17 minute ballad today, what oeuvre would he grace us with in 2046?
No matter how digital and virtual the future of television is, one thing is clear in any case: the hunger for art and culture will not diminish. Reporting on them will always be relevant. Because the pandemic has made one thing clear to us: Art and culture are essential to our psychological well-being. Even in 25 years, culture will remain our soul food.
