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Marlene Kaufmann, Editor ORF III #55 Does digitalisation benefit integration? Our society is becoming more and more diverse: different languages, different cultural backgrounds, different perspectives. How can ORF take up this diversification and integrate it into new, digital programmes?

One way is linguistic diversity: The group of people with non-German mother tongues living in Austria is growing. A quarter of all pupils have a colloquial language other than German. In order to contribute to multilingualism being perceived as a potential and not as a problem, the ORF should therefore present itself as multilingual as reality already is.

Already last year, when the information situation changed so often and so drastically, the ORF expanded its multilingual information offer under the motto "Wir.Gemeinsam.Jetzt!" (We.Together.Now!). In a digital player, there would be the possibility to expand this offer even further. National Council sessions - synchronised live in several languages; news - moderated and produced in Turkish, Serbian, English. Always up-to-date and on demand.

At the same time, more space could be given to "news in simple language", which ORF III already broadcasts twice a day and thus appeals to people with little knowledge of German.
Another very essential approach is to allow for more diversity among the actors.

In the interviews for the ORF III documentary "Der ganz normale Rassismus", which I created last year with my colleague Reiner Reitsamer, we often heard that currently too few Persons of Colour (PoC) were visible in public:
In television, there is still a lack of diversity among presenters, film and TV actors and other actors - even though a lot of emphasis has been placed on more diversity in recent years.

And even as interview partners and in discussions, PoC often only have their say when it comes to their "otherness". Figures of identification are therefore often sought elsewhere. ORF must therefore pay even more attention to reflecting the "normal" diversity of society in its digital offerings and to addressing and engaging new young and digital target groups through new images.

More diversity among all actors, i.e. also in the editorial teams - this also brings more perspectives and thus a new diversity of content. In a player in which broadcasting slots and times no longer have the previous relevance, in which stories can be told side by side, there is also more room for new stories and different perspectives, beyond those of the majority society.