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Susanne Schnabl & Wolfgang Wagner, presenter and responsible for the programme "Report #35 How does orientation in the digital work? Looking behind the political scenes, explaining contexts, classifying them and providing deeper insights into social developments - that is the core competence of "Report". This is what our audience expects, this is what the brand stands for, this is the common spirit of the programme team. Tuesday, 9.05 p.m. - a fixed point in linear television. Of course, part of the audience streams the programme. And when a studio conversation becomes an uproar, for example the statement by the then Interior Minister Kickl that the law has to follow politics, the comments on the second screen, on Twitter or Facebook explode and the next day the number of views in the TVthek. But that alone will not secure "Report" its place in the digital transformation. It will be important to prove to the audience the importance, indeed the indispensability of serious, objective, competent political background information in such a way that "Report" will continue to find its audience in the digital infinity and vice versa - due to its relevance - will also be specifically searched for and found. The aim is to make the users, followers, in short the digital audience, understand better how to classify and evaluate political events through the "Report". Therefore, part of this transformation is to see the programme not only as a political magazine, but also as a democracy and transparency magazine.
That's why we "brought" the audience into the programme, in discussion rounds that we created on the basis of opinion research. That's why we explained to 50 viewers how our programme is created and broadcast these dialogues as a feature. And that is why we have just launched the "Report Workshop Podcast", in which the creators explain their working methods in conversation with Julia Ortner and in which we respond to questions from the audience. Because only if we retain the trust of our audience will they accompany us in the digital transformation. And only then will the journalistic species "TV politics magazine" have a right to exist, because there are enough people who trust that they will be reliably inf