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09 | SEPTEMBER - Integration
One program for all - Ali Cem Deniz, FM4
As a teenager, I listened to FM4 a lot and often dreamed of working there myself. At some point the dream came true, but I was not aware at the time how unlikely this realisation actually was. There are still very few people working in Austrian editorial offices with a so-called migration background, with different "ethnic identities". I notice this more than in the office when I record a story in a youth centre, for example. For the young people it is enormously exciting that I work as a journalist at ORF with my Turkish migration background.
Unfortunately, what I often notice is that they consume little or nothing of the public service programmes. The reason is simple: many cannot recognise themselves in the programme. FM4 has made up for this in recent years. We talk about the experiences of refugees or talk to black activists about racism. But much more can and must be done, because the proportion of Austrians with a migration background is growing. The audience that FM4, but also the entire ORF, wants to reach looks different today than it did ten years ago. A modern public service broadcaster must adapt to this reality.
The goal must therefore be not only to reflect the diversity of the different communities, but also to promote this diversity in the editorial offices, so that as many people as possible get a programme offer in which they can recognise themselves.
§ 10. (3) The overall programme offer shall strive for quality, innovation, integration, equality and understanding.