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Konrad Mitschka & Klaus Unterberger More than Confessions Everybody claims it. In full-bodied announcements, attractive advertising messages and enticing promises. Everyone seems to have quality. Or does it? Who can you believe? What is behind the eloquent declarations? Is it possible to define media quality despite the multitude of different tastes and are there verifiable, meaningful criteria to test it objectively?
ORF's quality assurance system is proof that it is possible not only to invoke media quality, but to control it consistently. Numerous elements document, evaluate and safeguard media production in TV, radio and online. Through audience and expert criticism, scientific analyses, representative surveys and insights into the practice of daily journalistic work. This makes ORF's quality assurance system - also in the evaluation of its experts - a benchmark for Europe.
The focus is on the fulfilment of the core public service mandate, which is defined in the ORF law. Therefore, the ORF as a "broadcaster of society" addresses its audience not only as media consumers, but as citizens, and thus has a socially relevant and democratic political significance. Media users should be able to rely on the information they receive. Media quality must not be an empty slogan. Here you can find out how extensive and multi-faceted the ORF checks its quality, which internal and external control measures are intended to ensure that quality does not remain an empty phrase.


ORF quality assurance at a glance
Every year, the following measures check the quality of ORF media production: