Hier finden Sie Neuigkeiten und Informationen aus Österreich, Europa und der Welt zu aktuellen Entwicklungen unter anderem in den Bereichen »Public Value«,»öffentlich-rechtliche Medien«, sowie »Qualitätsjournalismus«.
In Europe expenditure for online advertising overtook investments in TV commercials in 2015. This trend impacts not only broadcasters, but also the entire TV industry, as a new report from the EBU's Media Intelligence Service (MIS) suggests.
The report also focusses on the consequences for Public Service Media (PSM) companies, whose advertising revenue has fallen from 16 to ten percent over the course of ten years. Roberto Suárez Candel, Head of MIS, states that advertising revenue provides a small but essential contribution to PSM funding in Europe.
Over 80% of Europe's PSM organisations are allowed to generate revenue from advertising and as the study suggests, it has negative effects on the whole TV market, if advertisement bans are imposed on PSM. As it could be observed in France and Spain, where advertising prohibitions are intact expenditure for commercials largely moves away from TV to the online area.
The ORF is committed to an extensive quality assurance system which is to control and optimise the fulfilment of the legal public service mandate and optimise the fulfilment of its legal public service mandate. This first-ever collection of articles documents the individual measures and provides answers how academics and media professionals assess the quality of public service broadcasting. [more]
PUBLIC VALUE REPORT
Data Booklet
How does the ORF fulfil its public service mission? The Public Value Report publishes a wide range of data and makes transparent with which productions which productions on TV, radio and online value and benefit for individual citizens and and society. Articles by editors provide a glimpse behind the behind the scenes of programme production. [more]
EQUALITY
Die ORF Expertinnen-Datenbank
The aim of the Expert Women Database is to improve or increase the visibility and perceptibility of women experts in the ORF media of television, radio and online. The Expert Women Database is an initiative of ORF Equality and the Public Value Competence Center. [more]
NETWORKING
Denk|Raum
The Denk|Raum is an offer for young media professionals at ORF. In penal discussions we deal with topics that concern our future: digital transformation, new technologies, innovation, but also corporate culture, transparency, independence and reliability. We talk about the ORF of the future. How we can change it and shape it. [more]
VIDEOS
TransFORM-Studio
What are the Keys for a Successful Digital Transformation? Isabelle Richter & Viktoria Tatschl in conversation with ORF-employees. [Die Videos]
The secret of the colors
ORF Public Value is defined by five quality dimensions and 18 performance categories. They are derived from the ORF Act, the ORF programme directives, the ORF guiding principles and current requirements in the society and media developments. [more]
In Europe expenditure for online advertising overtook investments in TV commercials in 2015. This trend impacts not only broadcasters, but also the entire TV industry, as a new report from the EBU's Media Intelligence Service (MIS) suggests.
