Jon Bernsteins article “Facebook’s dominance in journalism could be bad news for us all!” in the Guardian discusses the benefits and disadvantages of social platforms hosting journalistic content. The article claims that the move from social sharing to social distribution tethers readers to gated, algorithmically defined content that chimes with the publics own world view. According to the article, in order to fight the tech giants like Facebook and Google, all media organisations have to form a network. Jon Bernstein claims that this current trend of social media publishing journalistic content could lead to loss of control and financial damage. Furthermore, publisher obsession with algorithm changes and a willingness to give away control of content are evidence of this trend.
