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Norwegian culture minister Linda Hofstad Helleland has announced that the Nordic countries are planning to set up a new pan-regional fund to support Scandinavia film and TV, which will be administered by the Nordisk Film & TV Fond.
The announcement was made at Bridging the Nordic Market, the Haugesund Festival's main seminar, held Monday at the Norwegian festival to debate how to strengthen Nordic content in a digital age. Taking place at Haugesund's Scandic Maritim Hall, the seminar discussed new business models which can secure a diverse and high-quality Nordic film and TV series content for the public, ensuring that funds are being plowed back into new productions.
"The initiative comes from the Nordic film institutes, which discussed it with us, and it is great to hear of political interest so soon," said CEO Petri Kemppinen, of the Oslo-based Nordisk Film & TV Fond. The five Nordic countries of Denmark, Finland, Iceland, Norway and Sweden are all small markets, and it is difficult to build models that are financially sustainable for only national content, though that content looks to be on a longterm upsurge.
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