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Public Value quality dimensions


Five quality dimensions and eighteen performance categories keep record of ORF’s media performance, value and benefits for the audience. The dimensions and categories derive from the ORF-Act, ORF-regulations, ORF-guidelines as well as current demanded requirements from the society and media enhancement.




Individual value
ORF establishes a TRUSTFUL fundamental understanding of the world through extensive and factual accurate information. ORF service programs disseminate knowledge and support for numerous everyday life questions. ORF provides quality ENTERTAINMENT which means a versatile offer and quality standards, which consider requirements and high standard boundaries without advertising breaks. ORF takes RESPONSIBILITY and supports a direction towards common welfare.


We

Social value
ORF CULTURAL duty is to connect majorities with minorities. ORF news coverage offers ORIENTATION and support to understand the overwhelming news offer of the complex world. The foundation to this is to acknowledge the DIVERSITY of society. By providing the society a PUBLIC platform close to the society’s interests, demands and worries, ORF is able to build strong and close relationships with the public, which is of great importance to ORF. Additionally, ORF has an INTEGRATION purpose. ORF connects and brings people together regardless how diverse they might be.

AUT

Nation value 
ORF regional coverage signifies living FEDERALISM. Encouraging the Austrian culture and creativity generates APPRECIATION. ORF supports the discourse of Austrian IDENTITY with historic documentaries and initiatives.


World

International value 
ORF anticipates itself as the bridge between the WORLDEUROPE and Austria. Amongst other components this is achieved through the support of the biggest Austrian correspondent network and the assistance of European broadcasters and media networks.


ORF

Corporate value
TRANSPARENCY and confirmability of the company as well as constant progressions of the employee’s EXPERTISE are necessity to ORF. Through quality assurance ORF is able to implement what the audience demands: the capability of INNOVATION in radio, TV and online.


PUBLIC VALUE REPORT  

Quality Booklet
The ORF is committed to an extensive quality assurance system which is to control and optimise the fulfilment of the legal public service mandate and optimise the fulfilment of its legal public service mandate. This first-ever collection of articles documents the individual measures and provides answers how academics and media professionals assess the quality of public service broadcasting. [more] 

PUBLIC VALUE REPORT 

Data Booklet
How does the ORF fulfil its public service mission? The Public Value Report publishes a wide range of data and makes transparent with which productions which productions on TV, radio and online value and benefit for individual citizens and and society. Articles by editors provide a glimpse behind the behind the scenes of programme production. [more]

EQUALITY

Die ORF Expertinnen-Datenbank
The aim of the Expert Women Database is to improve or increase the visibility and perceptibility of women experts in the ORF media of television, radio and online. The Expert Women Database is an initiative of ORF Equality and the Public Value Competence Center. [more]

NETWORKING
Denk|Raum
The Denk|Raum is an offer for young media professionals at ORF. In penal discussions we deal with topics that concern our future: digital transformation, new technologies, innovation, but also corporate culture, transparency, independence and reliability. We talk about the ORF of the future. How we can change it and shape it. [more] 

VIDEOS
TransFORM-Studio
What are the Keys for a Successful Digital Transformation? Isabelle Richter & Viktoria Tatschl in conversation with ORF-employees. [Die Videos]

The secret of the colors
ORF Public Value is defined by five quality dimensions and 18 performance categories. They are derived from the ORF Act, the ORF programme directives, the ORF guiding principles and current requirements in the society and media developments. [more]