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03 - Service: Sylvia Unterdorfer

Sylvia Unterdorfer reports as a television editor for ORF on the latest trends in medicine and science. Throughout her career, she has been awarded over twenty times for her work, most recently with the Media Award from the Austrian Pain Society, which honors journalists who address the topic of pain in a particularly high-quality manner and contribute to improving the information deficit. The justification states, "Sylvia Unterdorfer's reports 'Gender and Pain,' 'Pain Patches,' and 'Nerve Pain' have significantly contributed to raising public awareness and illustrated the importance of gender-specific, innovative pain therapy." The contributions appeared in "Mayrs Magazin - Wissen für alle," and current issues can be seen on ORF ON.


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In an interview with the ORF Public Value team, Sylvia Unterdorfer, however, raises the alarm: "Budget cuts in production and the termination of freelance employees endanger broadcasts."

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Public Value Check

ORF Public Value has asked scientists from Austrian educational institutions to assess the value and benefit of the award-winning work:


"The topic of gender in medicine is of great relevance and is being intensely discussed internationally. This production addresses the debate from an Austrian perspective, utilizes the insights of local experts, and helps bring the topic further into the spotlight. The public value is evident - especially through the connection with global discussions about the role of sex and gender in healthcare."
Univ.-Prof. Dr. Sophie Lecheler, University of Vienna

"Above all, unequal treatment and social grievances must be uncovered and specifically addressed by a public service media provider. Only in this way can topics that seem unshakeably anchored in our society be newly discussed and questioned. The focus on male physiognomy in human medicine has an enormous effect on the well-being and medical treatment of women. Making such connections visible in the media and stimulating a debate about them is an essential part of the task of public service media."
Mag. Gisela Reiter, FH Vienna

"Contributions like those by Sylvia Unterdorfer are important building blocks for knowledge dissemination on medical issues and are therefore suitable for creating significant added value for a broad audience. Especially knowledge about medical questions requires quality-oriented communication and should therefore increasingly find a place in ORF's web offerings."
Univ.-Prof. Dr. Thomas Steinmaurer, University of Salzburg

"Sylvia Unterdorfer's contribution 'Gender Medicine: Women Suffer More from Pain' is an outstanding example of scientifically based and socially relevant journalism with high public value content. By clearly conveying gender-specific differences in pain perception, it provides orientation and strengthens awareness of the need for gender-sensitive medicine.

The contribution combines innovation and critique & control by highlighting new therapeutic approaches such as the possible use of oxytocin as a painkiller and questioning traditional medical approaches and gender roles. It thus makes a significant contribution to raising awareness of gender medicine and supports the further development of patient-oriented healthcare."
Dr. Denise Voci B.A., M.A., University of Klagenfurt


The ORF publishes additional contributions to the discourse on public service quality and the documentation of Public Value in the publication series "PUBLIC VALUE TEXTE." Over 300 scholars and media experts have shared relevant views on the quality debate there. Topics include service, science, and life assistance, for example, by Rainer Sprenger or Gabriele Zgubic.


You can find all issues of "PUBLIC VALUE TEXTE" and various scientific studies on Public Value here:

ORF Public Value - TEXTS (documents only available in german)
ORF Public Value - STUDIES (documents only available in german)


Service as a Public Value Category

The "Service" category outlines the ORF's performance in areas such as life assistance, consumer protection & advisory programs, or traffic services. This category is based on passages from ORF regulations, including:


ORF-Law
§ 4. (1) The Austrian Broadcasting Corporation is responsible for providing information on health, nature, environmental, and consumer protection topics, taking into account the understanding of sustainability principles.


ORF Quality Profile

The aim of service and information programs is to reflect the immediate living environment in Austria and offer tips and suggestions for daily life.

ORF Mission Statement

ORF provides objective, trustworthy, and reliable information as well as a variety of service offerings to help manage everyday life.

Figures & Data

Below are exemplary figures documenting the fulfillment of the public service mandate and the associated media quality.(Figures & Data are only available in german.) Further information can be found in the ORF's annual report to the Federal Chancellor and regulatory authority, the transparency report, the business and sustainability report, as well as reports on equality, the action plan for accessibility, or the ORF's annual and consolidated financial statements.




Exemplary Figures



Consumer Protection

"Konkret" - Top 3

Sendungsname Sender Datum Tsd.
4 Wände 4 Hände - Tiny Haus Bilanz / Test: Kaffeekapseln / Chemikalien im Wasser / Lieferstopp Milch ORF 2 28.10. 522
Hochwasser Schadenersatz / Interview Gabi Kreindl, Konsumenteninformation / Hochwasser Sonderurlaub / Interview Philipp Brokes, Arbeitsrechtsexperte ORF 2 16.09. 497
Amazon vs. Temu / Umfrage Wasser / Interview Johannes Klotz, Meinungsforscher ORF 2 11.11. 470


"Bewusst gesund" - Top3

Sendungsname Sender Datum Tsd.
School nurses / Prostata-App / Brunnenkresse ORF 2 14.09. 433
Winterblues / Leben nach Schlaganfall / Mikropausen ORF 2 02.11. 381
Kältekammer gegen Schmerzen / Ernährung Mikrobiom / Flow Yoga ORF 2 09.11. 366




Traffic Information


ORF Verkehrsredaktion

Verkehrsinformation
Meldungen pro Jahr 1,2 Mio.
Verkehrseinstige im Jahr 2024 in allen ORF-Radioprogrammen 156000
Verkehrseinstige im Jahr auf Ö3 25000
Verkehrseinstiege im Jahr in den Regionalprogrammen 131000



Ö3-Geisterfahrerstatistik

Geisterfahrer-Meldungen im Hitradio Ö3 2024 400

Rückgang von 2024 um 44 Meldungen (10%)
Steiermark 88 Meldungen
Niederösterreich 84 Meldungen
Kärnten 81 Meldungen
Oberösterreich 48 Meldungen
Tirol 35 Meldungen
Salzburg 28 Meldungen
Burgenland 17 Meldungen
Vorarlberg 11 Meldungen
Wien 8 Meldungen



Wetter im ORF

Wettermoderationen im TV 4.000
Wettereinstige in den zentralen Radioprogrammen 70
Prognosen auf wetter.ORF.at und im ORF TELETEXT 11.000
Wetterwarnungen auf Ö3, wetter.ORF.at und ORF TELETEXT 101
Beiträge für ORF.at 26



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