07 - Will the Millionenshow make you smarter, Mr. Assinger?

ORF 1 and ORF 2 together broadcast 7,523 hours of entertainment in 2023. In addition to films, series and music, this also includes the "Quiz / Show" segment, which accounted for 1,421 hours of programming.




When it comes to the value of entertainment, the scientific community is largely in agreement. Prof. Dr. Matthias Kettemann from the University of Innsbruck, who was responsible for the study "Public entertainment in the digital transformation", explains: "Entertainment has social value. Entertainment is part of the public service mandate. Entertainment (...) makes a 'genuine and significant contribution to the public value of public broadcasting'. For adults as well as for young viewers and listeners. Entertainment broadcasting, if it is done well, not only offers escape routes from everyday life, but also achieves something: everyday orientation, playful solutions to problems, reflection of social diversity, the promotion of social cohesion. Through entertainment, we also learn how other people live and how we can and should live (and how we shouldn't); entertainment helps to form social-communicative identity." Learning through entertainment - does this also apply to the makers of shows, for example?

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