Andrea Eder is a religion journalist and filmmaker, working among others in the ORF editorial team "Religion and Ethics." In 2024, she won six awards, including the "Prälat-Leopold-Ungar-Preis". Her "kreuz und quer" documentary "Caring Children" (dt. "Pflegende Kinder") was professionally crafted, according to the jury.
"It is important for journalists and directors to have a safe haven. When I can go out and fully concentrate on my story - and not have to acquire the next story in the background - it's a completely different way of working. Especially when dealing with sensitive topics that require years of preliminary work," Andrea Eder said in an interview with ORF Public Value."
Public Value Check
ORF Public Value asked scientists from Austrian educational institutions to assess the value and benefit of the awarded work:
"The public value of ORF productions, in my opinion, lies particularly in giving space to vulnerable and 'invisible' groups in society and making their perspectives visible. This gives people who are often overlooked a voice in the public debate. Personally, this topic was not previously on my radar, but the role of family members - especially children and adolescents - in caring for sick relatives could hardly be more important."
Univ.-Prof. Dr. Sophie Lecheler, University of Vienna
"A central function of journalism is to uncover grievances and give a voice to people who may be on the margins of our society. Caring children or relatives who look after family members are not uncommon in Austria, yet the imbalance in care is rarely discussed in the media. Here, ORF can play an important role: People who make such an important societal contribution and would need more support can finally receive the attention they deserve in public broadcasting formats. This gives the topic more relevance and can ideally lead to real political decisions that improve our coexistence."
Mag. Gisela Reiter, FH Vienna
"Andrea Eder's TV documentary on the topic of caring children cannot be valued highly enough in terms of its contribution to the public value of ORF. It contributes to a deeper understanding of socially essential care services, clearly highlights the societal value, and also emphasizes the factor of social responsibility in this area. This gives visibility to the high relevance and urgency of the topic, making it worthwhile to be shown and reflected upon. From an ethical and social perspective, it is therefore advisable to provide further in-depth contributions in this field."
Univ.-Prof. Dr. Thomas Steinmaurer, University of Salzburg
"Andrea Eder's contribution about young carers in the 'Kreuz und Quer' series makes a socially relevant but often overlooked topic visible: children and adolescents who take on the care of relatives. With great journalistic care and empathy, she not only highlights the physical and emotional burdens of those affected but also questions societal structures and stereotypical role models -especially since girls are disproportionately affected. The contribution raises awareness of a reality that has long been ignored and fulfills ORF's public value mission to provide orientation and address pressing social issues.
Furthermore, Eder's report makes an important contribution to critique and control by pointing out structural grievances and emphasizing the need for societal support for young carers. She not only conveys concrete help offers but also gives a voice to those affected, who are often unheard in public debate. With a successful mix of information, empathy, and education, the contribution encourages rethinking and helps promote the recognition and support of young caring relatives."
Dr. Denise Voci B.A., M.A., University of Klagenfurt
The ORF publishes additional contributions to the discourse on public broadcasting quality and the documentation of Public Value in the publication series "PUBLIC VALUE TEXTE." Over 300 scholars and media experts have shared relevant views on the quality debate there. On various aspects of the Public Value category "Responsibility," for example, by Univ.-Prof. Dr. Ulrich Körtner (ORF Public Value - Contribution) or Matthias Bogner (ORF Public Value - Contribution).
All issues of the "PUBLIC VALUE TEXTE" and various scientific studies on Public Value can be found here:
ORF Public Value - TEXTS (documents only available in german)
ORF Public Value - STUDIES (documents only available in german)
Statements from previous ORF award winners like Meinhard Mühlmann (ORF Public Value - Contribution) and all relevant information, such as news in simple language (ORF Public Value - News in Simple Language) and the first TV debate in simple language (ORF Public Value - Contribution), can also be found on the ORF Public Value online platform.
Responsibility as a Public Value Category
The category "Responsibility" highlights the ORF's achievements in areas such as accessibility, services for people with sensory impairments, and humanitarian broadcasting. This category is based on passages from ORF regulations, including:
ORF Law
§ 4. (1) The Austrian Broadcasting Corporation is responsible for adequately considering the concerns of people with disabilities and for adequately considering and promoting social and humanitarian activities, including raising awareness for the integration of people with disabilities into society and the labor market.
ORF Quality Profile
The non-discriminatory consideration of all social forces and individuals is a top priority, which is critically reflected within editorial teams. Non-discrimination is expressed in the selection of participants as well as in the approach to topics, both in text and imagery. Service and information programs are explicitly committed to sensitive design, especially in highly personal areas of life, such as health issues. Interview partners are not only carefully selected but also informed of potential consequences of a media appearance before recording, and they are supported after filming if necessary.
ORF Mission Statement
The ORF is aware of its social and particularly social responsibility and makes a valuable contribution to public diversity of opinion and communication quality, thereby promoting tolerance, solidarity, and integration in society.
Figures & Data
Below are exemplary figures documenting the fulfillment of the public service mandate and the associated media quality.(Figures & Data only available in german.) Further information can be found in the ORF's annual report to the Federal Chancellor and regulatory authority, the transparency report, the business and sustainability report, as well as reports on equality, the action plan for accessibility, or the ORF's annual and consolidated financial statements.
Exemplary Figures
Accessibility
Through
subtitling, audio description and commentary, as well as the use of
Austrian sign language and
plain language, the
ORF provides access for all people.
| Was |
Anzahl |
| Untertitelung |
27.586 |
| ORF 1 |
87,6% |
| ORF 2 |
89,1% |
| ORF III |
68,0% |
| ORF SPORT + |
2,2% |
| ORF KIDS |
98,8% |
| Audiodeskription und Audiokommentar |
3.461 Stunden |
| Österreichische Gebärdensprache |
852 Stunden |
| Highlights aus 2024 |
| Alle "Bundesland heute"-Sendungen mit Untertiteln kurz nach der Ausstrahlung auf ORF ON |
| Seit November 2024 Live-Untertitelung von "Guten Morgen Österreich" (Mo-Fr, 6.30 Uhr bis 9 Uhr, ORF 2) |
| Der neue Kinderkanal ORF KIDS wird seit dem Start im Jänner 2024 zu fast 100% untertitelt |
| "Liebesg'schichten und Heiratssachen" neu mit Audiodeskription |
| "Sport aktuell" und "ZIB Zack Mini" mit Gebärdensprachdolmetschung |
| Initiativen zu Barrierefreiheit und Inklusion 2024 |
| Casting-Initiative "Mach dich sichtbar" zu mehr Sichtbarkeit von Menschen mit Behinderung in Werbung und TV-Produktionen |
| Monitoring-Gruppe und Airchecks zur Unterstützung bei der Darstellung von Menschen mit Behinderung |
| Schwerpunkt zum "Protesttag der Menschen mit Behinderungen" rund um den 5. Mai |
| "Ziemlich bestes Team" - Staffel 6 (im Rahmen der Sendung "konkret") |
| Schwerpunkt zum Welttag der Gebärdensprachen rund um den 23. September |
| Schwerpunkt zum Welttag der psychischen Gesundheit rund um den 10. Oktober |
| Ö1 Podcast "Inklusion gehört gelebt" |
| Workshop "Die Darstellung von Menschen mit Behinderungen in den Medien" im Journalismus-Grundkurs |
| Pilotprojekt Slow-TV für Menschen mit Demenzerkrankung |
| Schwerpunkt zum Internationalen Tag der Menschen mit Behinderungen rund um den 3. Dezember |
| Die Initiativen und Aktivitäten des ORF zur Barrierefreiheit, Inklusion und Beschäftigung von Menschen mit Behinderungen wurden 2024 mit dem ALC-Inklusions-Preis ausgezeichnet. |
Simple language
Offers in simple language are available on news.ORF.at, teletext, ORF III, and regional radios. A highlight in 2024 was interviews with top politicians for the national council election in simple language, offered on ORF III and news.ORF.at.
| 2 Millionen Page Impressions |
| Storys auf orf.at in Einfacher Sprache |
1.991 |
| Topstorys aus 2024 |
Datum |
| Die Wahl in den USA einfach erkärt |
30.10.2024 |
| Was ist der Nationarat? |
06.09.2024 |
| So funktioniert die Nationalrats-Wahl |
03.09.2024 |
Help at ORF
ORF offers help and donation services...
| Nachbar in Not |
| Seit Beginn der Aktion gespendet |
321,6 Mio. € |
| 3 Spotkampagnen 2024 |
| 2 Jahre Krieg in der Ukraine |
Februar 2024 |
| Schwerste Angriffe und Zerstörung eines Kinderkrankenhauses in der Ukraine |
Juli 2024 |
| Winter in der Ukraine: Hilfe für die Menschen muss weitergehen |
Oktober 2024 |
| Spendenstand "Hilfe für die Ukraine" |
| Seit Kriegsbeginn (24. Februar 2022) |
66 Mio. € |
| Mit Unterstützung der Bundesregierung |
113,9 Mio. € |
| Ö3 Weihnachtswunder |
| Stunden im gläsernen Studio in Wiener Neustadt durchmoderiert |
120 € |
| Rekordspendenergebnis |
6.486.812 € |
| Ö3 Wundertüte |
| Handys gespendet |
380.000 € |
| Seit Beginn der Ö3-Wundertüte gespendet und umweltgerecht verwertet |
7,9 Mio. alte Handys |
| Österreich hilft Österreich |
| "Hochwasser - Österreich hilft Österreich" nach den schweren Unwettern in der Steiermark und im Burgenland |
Anfang Juni 2024 |
| "Hochwasserkatastrophe - Österreich hilft Österreich" anlässlich der dramatischen Hochwassersituation im Osten Österreichs |
15. September 2024 |
| Spenden für Hochwasserhilfe 2024 |
26 Mio. € |
| Licht ins Dunkel |
| 51. Aktionsjahr 2024 |
| Bis 24. Dezember 2024 gespendet |
17.608.599 € |
| Gala am 15. November 2024 (Spendenergebnis) |
3.041.098 € |
| Musikwunschtag am 28.11.2024 (Spendenergebnis) |
440.314 € |
| Sport am Sonntag für Licht ins Dunkel |
| Exklusive Exponate aus der Welt des Sports |
11 |
| Höchstgebot für ein VIP-Package zum Formel-1-Saisonfinale in Abu Dhabi |
27.000 € |
| Gesamterlös |
141.811 € |
| ORF III Auktion für Licht ins Dunkel |
| Exponate |
164 |
| Gebote |
3.805 |
| Anzahl Bieter:innen |
625 |
| Höchstgebot für einen BMW Isetta, Baujahr 1959 |
50.000 € |
| Gesamterlös |
426.700 € |
| Social Spots |
| Fernsehen |
| Sendeplätze |
1.090 |
| Hilfsorganisationen |
37 |
| Radio |
| Einsätze |
5.086 |
| Hilfsorganisationen |
35 |
| Wir bewegen Österreich |
| Ganzjährige Initiative "Wir bewegen Österreich" |
| Seit 2024 ORF-Initiative WIR BEWEGEN ÖSTERREICH gemeinsam mit Initiative "50 Tage Bewegung" (in Kooperation mit dem Fonds Gesundes Österreich, Fit Sport Austria, Sport Austria, ASKÖ, ASVÖ, SPORTUNION und VAVÖ) |
| Fokus auf das Thema Bewegung und Gesundheit legen |
| Programmangebot in Radio, Fernsehen und im Internet |
| Bewusstsein für gesunde Lebensjahre durch regelmäßige Bewegung schaffen |
| Mentale und körperliche Gesundheit sollen gefördert werden |
| Nationalfeiertag am 26.10. Highlight der ORF-Bewegungsinitiative |
| In Wien wurde 2024 zum zweiten Mal mit einer prominent besetzten "Runde um den Wiener Ring" ein starkes Zeichen für Bewegung und Gemeinschaft gesetzt |
#responsibility
