14 - Europe-Integration: Raffaela Schaidreiter

Raffaela Schaidreiter heads the ORF office in Brussels. She was awarded the René Marcic Prize for her outstanding journalistic achievements in her work as an EU correspondent for ORF.




Public Value Check

ORF Public Value asked scientists from Austrian educational institutions to assess the value and benefits of the award-winning work. The quotes:

"I cannot emphasize enough how essential good and committed reporting from Brussels is for democracy in Austria. Decisions are made in Brussels every day that directly affect our lives at the local level. Correspondents who, like in this contribution, convey complex developments and important facts clearly and understandably, perform invaluable work. Such journalistic achievements should be recognized and celebrated!"
Univ.-Prof. Dr. Sophie Lecheler, University of Vienna

"Raffaela Schaidreiter, as a long-standing correspondent, manages to professionally capture the current mood in the EU institutions with her reports from Brussels. She has also been named Journalist of the Year 2024 and succeeds in explaining complex contexts simply and skillfully categorizing far-reaching political decisions and their consequences."
Mag. Gisela Reiter, FH Vienna

"With live connections to a correspondent office, like here in Brussels, it is possible to convey political and economic backgrounds directly to the audience through experts on site (like Raffaela Schaidreiter). In particular, it can succeed in repeatedly explaining the political project of Europe, making connections clear, and emphasizing the 'European Public Value' of a public service provider. Maintaining a correspondent network can be considered a decisive journalistic quality standard of a public service provider."
Univ.-Prof. Dr. Thomas Steinmaurer, University of Salzburg

"The work of Raffaela Schaidreiter as an EU correspondent is an essential component of ORF's public service information mandate. She significantly contributes to political education, democratic participation, and opinion formation by making the complex topics of EU politics understandable and accessible to the Austrian public. With her clear, objective, and critical reporting, she promotes citizens' ability to develop informed opinions - an indispensable aspect of democratic participation. Her work emphasizes the importance of an independent and objective public service broadcaster that presents different perspectives and encourages opinion formation. Especially in times of populism and misinformation, her factual, evidence-based journalism is particularly valuable as it strengthens political awareness and helps citizens make informed decisions."
Dr. Denise Voci B.A., M.A., University of Klagenfurt


Further contributions to the discourse on public service quality and the documentation of Public Value are published by ORF in the publication series "PUBLIC VALUE TEXTE". Over 300 scientists and media experts have published relevant views on the quality debate there. On European issues, for example, "The Future of Public Service Media in The European Union", in previous editions also on the crises surrounding the closure of the public service broadcaster in Greece or the discourse on media independence in Slovenia.

All editions of "PUBLIC VALUE TEXTE" or various scientific studies on Public Value can be found here:
ORF Public Value - TEXTS (documents only available in german)
ORF Public Value - STUDIES (documents only available in german)

"Europe-Integration" as a Public Value Category

This category documents ORF's performance in Europe reporting, corresponding reports and documentaries, European film, co-productions, ARTE, 3sat, and in relation to the EBU. The category is based on the following passages from ORF regulations:


European Convention of Human Rights

Artikel 10 (1): Freedom of expression. Everyone has the right to freedom of expression. This right includes the freedom to hold opinions and to receive and impart information and ideas without interference by public authorities and regardless of frontiers. Amsterdam Protocol Public service broadcasting is directly linked in the member states to the democratic, social, and cultural needs of each society and the need to maintain media pluralism.


ORF Law

§ 4. (1) The Austrian Broadcasting Corporation shall ensure the promotion of understanding for European integration. (4) In particular, broadcasts in the fields of information, culture, and science shall be distinguished by high quality.
§ 10. (4) Comprehensive information should contribute to free individual and public opinion formation in the service of the informed citizen and thus to the democratic discourse of the general public.


ORF Program Guidelines

For Austria, integration into Europe, the relationship with its neighbors, and its connection to this cultural area are essential components of its identity. A Europe without borders, where commonality is at the forefront, does not contradict a Europe of regions.


ORF Quality Profile

Offers on culture and religion, especially movies, series, radio, and internet features and broadcasts, serve the function of being windows to the world, i.e., making Austrian cultural or religious life known and visible abroad and vice versa, showing international, especially European, in Austria.


ORF Mission Statement

ORF is the "Austrian orientation guide" in the national and international diversity of digital media. Thus, it contributes to European integration.


Figures & Data

Below you will find exemplary numbers documenting the fulfillment of the public service mandate and the associated media quality. (Figures & Data only available in german.) Further information can be found in the ORF's annual report to the Federal Chancellor and regulatory authority, the transparency report, the business and sustainability report, as well as the reports on equality (ORF Public Value - DOCUMENTS), the action plan for accessibility, or the annual and consolidated financial statements of ORF.

Contributions about Europe

Treffer im TV-Archiv

Deutschland	2.188
Frankreich	1.559
Großbritannien	799
Italien	2.862
Liechtenstein	112
Russland	965
Schweiz	390
Slowakei	185
Slowenien	479
Tschechien	67
Ukraine	958
Ungarn	241

3sat

3sat in Zahlen

Durchschnittliche Tagesreichweite an Zuseher:innen von 3sat in Österreich	488.000
Programmminuten, die der ORF zugeliefert hat	134.063
ORF-Anteil am Gesamtprogramm	26% das sind durchschnittlich mehr als 6 Stunden pro Tag
Marktanteil	1,5%

3sat Thementage

Thementage auf 3sat	32
Davon ORF koordiniert	8
Salz.Kammer.Gut 04.02.2024	797.000
Film ab, Österreich 26.10.2024	637.000
Österreich - Wild und Schön 27.10.2024	589.000
Abenteuer Südamerika 05.10.2024	585.000
Zug um Zug 01.05.2024	555.000
Zwischen Himmel und Erde 27.12.2024	505.000
Durchschnittliche Tagesreichweite	561.000

ORF-Produktionen für 3sat

ORF-Produktionen unter 3sat Top 25	8
Vom ORF eigens für das 3sat-Programm produzierte Dokumentationen	29
Auswahl der neu produzierten Dokumentationen - Top 3
Die Habsburger in Europa - Der Aufstieg 25.03.2024	107.000
Die Habsburger in Europa - Aufbruch in die Moderne 02.12.2024	105.000
Die Habsburger in Europa - Der Weg zur Weltmacht 02.12.2024	90.000

ARTE

ORF is the most important associated co-partner of ARTE by volume.

Durchschnittliche Tagesreichweite von ARTE in Österreich	352.000
Sprachen	8
Meistgesehene Sendung	"Ein unmöglicher Härtefall" vom 21.01.2024 107.000 Durchschnittsreichweite

ARD-alpha

2024 hat alpha-Österreich 266 deutsche Erstsendungen in den bayerischen Partnersender eingebracht. Darunter die Serie "Die Reisen der Habsburger" sowie "Die Erfindung der guten Mutter".

Anteil europäischer Werke am TV-Programm

ORF 1 und ORF 2

	ORF 1 Stunden %	ORF 2 Stunden %	ORF gesamt Stunden %
Gesamtsendezeit	8.784	10.166	18.950
Tägliche Sendezeit in Stunden	24	28	52
Quotenbasis	6.585 100%	7.532 100%	14.390 100%
Europäische Werke	4.311 62,9%	7.327 97,3%	11.638 80,9%
Europäische Werke unabhängiger Hersteller	3.893 56,8%	4.117 54,7%	8.010 55,7%
Neue Werke von europäischen unabhängigen Herstellern	1.937 28,2%	2.536 33,7%	4.473 31,1%
Neue Werke in % von Werken unabhängiger Hersteller	49,0%	61,6%	55,8%

#europe-integration