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TEXTE 26 - Between the Fourth Estate and the Fifth Power

with: a.o. Elvira Garcia de Torres, Jose Maria Legorburu, David Parra Valcarce, Concha Edo Bolos, Minna Horowitz, ...

SCIENCE AND PSM: A CONNECTION
ORF is required by law to provide comprehensive quality control. In addition
to the Public Value Report and the Annual Report, this consists
primarily of elements created with the help of scientific expertise: The
„Audience Panels”, during which the audience‘s opinion on various program
pillars is explored, are evaluated by a social science institute. The
representative survey on program appreciation, among other things, is
conducted by social scientists, as is the testing of the quality profiles - the
self-commitments of ORF editors to various program genres. And ORF‘s
annual public value study, which has been published for years in cooperation
with other European public broadcasters, is entrusted to outstanding
experts, especially from the field of communications science. Not
only the ORF-programms with their public mission and remit to inform
and educate on TV, radio, and online, but also ORF quality control is thus
closely linked to scientific knowledge.

Consequently we reacted positively to the request of RIPE founder Greg
Lowe and the University of Vienna to hold a separate ORF Day in Vienna
for RIPE, the most important scientific conference on public service
media. This first day of the conference focuses on the exchange between
journalism and science on the conference topic „Between the Fourth Estate
and the Fifth Power”. Two high-ranking panels as well as the keynote
speech by Patrick Barwise (London Business School) are published
on zukunft.ORF.at. In addition, this issue of PUBLIC VALUE TEXTE publishes
the extended abstracts of the scholars invited to the conference. We
would like to thank Michael-Bernhard Zita and Regina Außerwöger from
the University of Vienna for organizing the conference and all the authors
for writing the abstracts. If you want to read the texts online in addition
to the print edition, you can find these and other contributions online at
zukunft.ORF.at