RedBee, a global creative agency based in London which works with TV and media companies, has gathered 12 observations on how audiences and TV brands have responded in the challenging weeks of the Corona-Crisis that have passed since then:

Perhaps never before has the TV industry been called upon to adapt to such rapidly-changing circumstances with creativity, agility and resilience. 87% of people in the US and 80% in the UK say they're consuming more content, with broadcastTV, online videos and online TV streaming taking the top spots overall. TV's power to inform, educate and unite has rarely been so important. Public service broadcasters have stood shoulder to shoulder in their commitment to societal common good.

1. Navigating the "Infodemic": News was a first responder to the pandemic: in the early days, giving audiences clear information on the rapidly-escalating situation was an absolute priority. Broadcast TV news channels (national and regional) and government updates have emerged as the most trusted sources of information, with social media lagging behind. In the UK 77% of UK households believe PSBs are coping well since the outbreak, and 40% say they rely more heavily on them for news content than before.

2. All together now: TV, media and talent brands have been fundamental in uniting an atomised nation and world. They have been beacons of solidarity, enabling the sharing and active participation in live experiences and opening up new ways of us being together and belonging to somethin bigger. For example: The BBC's radio simulcasts and Gareth Malone got the nation singing together. The One World: Together at Home concert saw over 100 musicians come together as one family with their audience to celebrate front line workers.

3. Direct to Talent: With original productions culled and location shoots impossible, exclusive access to talent (at home) is what can happen right now. New, more intimate connections and relationships have opened up and many audiences are enjoying the honesty and humanity of these no frills productions.

4. The Purpose of Brand Purpose: To mitigate the collateral damage of the pandemic, TV brands were quick to demonstrate social responsibility and solidarity. They have supported individuals, families and the government with mental wellness initiatives. They have helped homeschoolers and reinforced social distancing messages. For example: The BBC's role to serve each of and all of us was reasserted in Bringing Us Closer, with actor Idris Elba powerfully urging the nation 'Don't Quit'.

5. The Warm Bath of Nostalgia: For many, in times of uncertainty, there is a strong desire to escape to something known and certain: the rose-tinted past. We've seen increased daily streaming of pre-loved series, old cartoons, comedy sketches and classic sports matches. Societal experience of past crises suggests that, even as peak anxiety subsides, we'll move gradually through periods of adjustment and re-evaluation, during which audiences will continue to seek the reassurance of content and characters they know and of bygone 'happier and simpler times'.

6. There's more to Sport than Sport: Over the last few weeks the innovation from TV sports brands has rocketed: re-imagining archives, allowing exclusive access to talent, training with athletes and opening up virtual and e-sports to a whole new audience. Missing the chance to show off their skills in competitions, professional athletes, from sports ranging from boxing to snowboarding to gymnastics, are lining up to lead the next workout routines.

7. From Watching to Doing: At this extremely overwhelming time, people have needed to take control of what they can: their home, their kitchen, their shed, their garden. TV channels have adapted their programs. Channel 4's Lockdown Academy includes a stellar line-up: Jamie Oliver sharing inspiring recipes and food hacks, Kirstie Allsopp helping us get crafty and Grayson Perry teaching us art. The BBC's Repair Shop has found a whole new resonance with audiences who, finally, don't have any excuses.

8. Anticipate an Emotional Reunion: Many of our anticipated returning dramas have paused production. When AMC's The Walking Dead Season 10 was cancelled, Jeffrey Dean Morgan delighted fans with his new lockdown show. The ABC soap General Hospital is making its new material go further with editing in flashbacks to the narratives.

9. Get it right for Parents & Kids: Families with children are having a uniquely intense time: juggling home schooling and parenting on top of everything else. As schools were closed, virtual doors were opened and Public Service Media supercharged education. There was also a need to recreate routines and rituals: BBC Bitesize attracted 4.8 million average weekly unique UK visitors, 198% higher than the same week last year.

10. Exploring our Cultural Identity: Arts, history and culture became a critical source of both escape and of understanding humanity and our current context. As galleries, theatre, dance studios and museums have closed, their digital incarnations have become competitors for the audience attention. The BBC launched its unparalleled Culture in Quarantine programme: a vast festival of creativity, curated across all its platforms, which includes opening the doors of shuttered exhibitions, innovative new commissions with new creatives and collaborations with museums #museumfromhome.

11. Access all Areas: This crisis has accelerated digitisation and tech upskilling across all audience segments and ages. New content and platforms are being discovered and accessed. The changes in audience viewing habits that TV brands may have included in their five-year plans have happened in the past five weeks. According to Nielsen's Total Audience Report, TV streaming will spike by 60% because of COVID-19 isolation.

12. A Reconnection with Nature: During our allotted daily exercise, we're noticing that the air is bluer and cleaner, the spring blossom is a whiter shade of white, and the noise of traffic is no longer drowning out the dawn chorus. And when we can't experience the real thing, we're doing so via our screens. YouTube. Viewership of the BBC's Countryfile has surged: early into lockdown viewing hit 6.7 million and now, alongside BBC Earth and others, they continue to help audiences escape into nature #stayinandexplore.

More Infos: https://www.redbeemedia.com/