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Andreas Simhofer, editor „TELETEXT“ #14 Is there a place for "TELETEXT" in digital? Reliable, credible, practical, up-to-date - attributes that have accompanied ORF TELETEXT for more than four decades. How is this constancy possible in a media world that is now riddled with sensory overload and waves of (dis)information? How have these genuine public service assets been preserved in the midst of change and transition?

There are reasons for this success. Good reasons. The medium, which only seems to have aged but has remained modern, satisfies the timeless basic needs and simply tries to provide the audience with the greatest possible benefit - especially when it comes to the latest news from Austria and around the globe, produced in 24-hour cycles in the journalistic software of radio information. Maintaining an overview and presenting it with the greatest possible clarity. All in all, this is also an added value in terms of democratic politics.

Secondly: TELETEXT has succeeded in harmonizing tradition and modernity, on the one hand becoming a cult, as it were, but on the other hand, starting from the linear television background, transforming itself with functional design ("digital pixels") into the Internet and mobile playout platforms. Science calls it adapted usability. The design has been refreshed, while the core content has been concentrated on the essentials. Reaching people where they use the content, regardless of time and place. And, of course, barrier-free for the deaf and hard of hearing.

The excellent user figures prove it: Hardly anything fits together as perfectly as a smartphone or tablet and the TELETEXT app, which ideally complements ORF's overall offering.
The proven elements of a successful media format have been retained, while new elements have been added. The need for short, concise, concise, reliable information will - and this is quite certain - remain. ORF TELETEXT is also in good hands in the new age - simply the best of both worlds.