01 - What is the secret of the 5 colors?

The five colors represent the quality dimensions of ORF Public Value: ORF documents its media performance, its value, and its benefit for broadcast participants based on five quality dimensions and 18 performance categories. These are derived from the ORF Act, the ORF program guidelines, the ORF principles, as well as the current requirements in society and media development.

I

Individual Value

Through comprehensive and fact-based information, ORF creates a TRUSTworthy foundation for understanding the world. SERVICE programs provide KNOWLEDGE and assistance on a wide range of everyday issues. ENTERTAINMENT with attitude means: a diverse offering for everyone and quality standards that respect demands and levels without commercial interruptions. ORF assumes and promotes RESPONSIBILITY in the sense of a conscious orientation towards the common good.Durch umfassende und faktentreue Information schafft der ORF eine VERTRAUENswürdige Grundlage zum Verständnis der Welt.

Susanne Schnabl explains who decides what is featured in the report - Episode 1 of the ORF Public Value Report Podcast also available on sound.ORF.at

We

Social Value

The cultural mission connects majorities and minorities. ORF reporting provides guidance in the flood of news in an increasingly complex world. The foundation for this is the commitment to diversity in society. In doing so, ORF values proximity to citizens by offering people a public platform that is close to the interests, concerns, and worries of the citizens. The integration function of ORF aims to connect people, no matter how different they may be.

Tom Matzek explains what is actually worth knowing - Episode 2 of the ORF Public Value Report Podcast also on sound.ORF.at

Ö

Nation Value

ORF regional reporting means vibrant FEDERALISM. The promotion of Austrian culture and creativity brings VALUE CREATION. Historical documentaries and initiatives promote the discourse on Austrian IDENTITY.

Nora Zoglauer takes a behind-the-scenes look with "Am Schauplatz" - Episode 3 of the ORF Public Value Report Podcast also available on sound.ORF.at

International

International Value

The ORF sees itself as a bridge to the WORLD and to EUROPE for all Austrians. This is achieved, among other things, with the help of the largest Austrian network of correspondents and participation in European broadcasters and media networks.

Stefan Zechner on why the ESC is more than just music - Episode 4 of the ORF Public Value Report Podcast also available on sound.ORF.at

ORF

Corporate Value

TRANSPARENCY and traceability of its operations are just as much a demand of ORF as the constant enhancement of the COMPETENCE of its employees. It is only through quality assurance that the audience’s demands can ultimately be fulfilled: the ability to INNOVATE in radio, television, and online.

Klaus Unterberger explains what public value means - Episode 5 of the ORF Public Value Report Podcast also on sound.ORF.at


All episodes of the ORF Public Value Report podcast on sound.ORF.at