02 - What does Public Value mean?
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One of the key distinguishing features of public service media compared to commercial providers is their focus on the common good, their public value. Their goals are not the maximization of individual profits, but values that support the democratic, social and cultural cohesion of society. For the inventor of the term, Mark Moore, public value is linked to the public nature of the institution generating public value. What does public value mean for the ORF?

Klaus Unterberger from ORF Public Value in a podcast with Katharina Nieschalk.

Klaus Unterberger, Head of the ORF Public Value Competence Center