New digital communication technologies have radically changed the way people use media. Social media offerings have shaken the role of journalistic media as "gatekeepers" and produced a generation of "news avoiders" who have no access to editorial media or - even more threatening - seek it. At the same time, artificial intelligence is opening up new, previously unimagined dimensions. Given the dominance of global corporations such as Meta, Microsoft, Apple and Alphabet in the digital world, what can ORF do? The public's interest in ORF on the Internet and on social media is certainly high.

And what do experts say? The topic was frequently discussed in the ORF DialogForum.
Relevant studies are also available on the question of the future of public service media. They paint a varied picture of the way in which public service media could proceed, but are unanimous in one statement: public service media are indispensable for the functioning of democracy in Europe.
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Below you will find the english version of the tables above:
Stories on ORF.at
Offer articles (stories) Topic ORF.at 41,386 reports on national and international politics, business, chronicles, culture, society, etc. wetter.ORF.at 46,218 weather reports, forecasts, values oesterreich.ORF.at + nine federal states 41,952 Regional reporting, accompanying information etc. sport.ORF.at 13,026 Coverage of national and international sports oe1.ORF.at 10,177 Website of the Ö1 channel topos.ORF.at 374 Multimedia platform for culture, religion, science and society fm4.ORF.at 2,316 Website of the FM4 station science.ORF.at 1,659 Science reporting oe3.ORF.at 3,052 Website of the station Hitradio Ö3 okidoki.ORF.at 2,196 Media-adequate preparation of content from the ORF children's program tv.ORF.at + program sub-sites + highlights 6,860 Program information, highlights and tips, television websites accompanying programs help.ORF.at 335 consumer information religion.ORF.at 3,887 News, topics from the field of religion volksgruppen.ORF.at 8,556 News, topics from the Austrian ethnic groups Total 181,994
TVthek: Information - Top 3
Clip type Program Date Channel Reach Live ZIB FLASH 21.11. ORF1 960 thousand viewers Live ZIB SPECIAL: SPÖ election count 05.06. ORF2 522 thousand Live ZIB SPECIAL: ELECTION 23, NIEDERÖSTERREICH HAS VOTED 29.01. ORF2 1 000 3 thousand
Teletext The total volume of ORF TELETEXT amounted to 1,485 pages as of March 31. Below is the distribution of ORF Teletext page updates according to news areas in the March evaluation period.
Topic Number Headlines 1,571 Politics Austria and EU 3,207 International politics 2,836 Chronicle 2,801 Economy 2,403 People 598 Elections + Simple Language Specials 329 Federal states 6,297 Total updates 20,042
Video on Demand usage (Fehrmann coming)
Top 3 info programs , without double mention Zeit im Bild: Chancellor Nehammer in the studio 11.01., 22:00 41484 ECO Special: Benko's case 30.11., 22:30 35446 Federal state today 28.04., 19:00 33090
Entertainment on ORF radio Evaluation of word share by category in minutes and percent. Basis: Results of a content analysis of ORF radio stations in the sample week from September 11 to 17, 2023: Stations Minutes Percent Ö1 57:47 1,17 Ö3 315:09 20,97 FM4 468:28 26.33 Radio Burgenland 127:10 6.34 Radio Carinthia 262:06 11.57 Radio Lower Austria 179:22 10.35 Radio Upper Austria 123:21 7.17 Radio Salzburg 173:00 7.93 Radio Styria 265:06 12.62 Radio Tirol 119:58 6.15 Radio Vorarlberg 210:28 10.56 Radio Vienna 255:12 15.91