Inflation is rising, stock prices are falling, and war and crises are worsening the economic situation. In this context, the result of the study by the Economic Competence for Europe e.V. board in Paderborn, as well as the European headquarters of the
EBC*L in Vienna, although older, remains crucial: only 8% are said to have economic competence. Informing about economic matters is a core task of public-service media. Volker Obermayr, an award-winning economic journalist from ORF NEWS, explains:
"I find economics to be the most exciting thing there is because it accompanies us 24 hours a day, whether it be major events in the USA, China, Europe, or in our everyday lives when we see the electricity bill, when we go shopping, when we go to a restaurant, want to eat something, or drink a beer. Economics is as close to us as hardly any other topic, and that's what makes it so exciting and diverse. I was awarded the 'Milan Frühbauer Prize' for my reporting on the topic, and this recognition for very long work made me very happy. For this work, economic journalism, the following applies: We cannot solve problems. We can only try to explain why things are the way they are. And of course, we can also explain that there are solutions. […] So that users hopefully can form a better opinion about what fits them economically."
In the context of economic reporting, the independence and ethics of public-service journalism are also relevant. The
code of conduct explicitly states: "All political and economic entanglements that might cast doubt on independence must be avoided. Therefore, strict attention must be paid to independence from (party-)political interests, economic interests, strict separation of program and advertising/marketing, and authenticity."
The ORF's
ethics code also addresses issues of anti-corruption and compliance.
The independence not only from politics but also from the economy is all the more important, as public-service media are particularly challenged in times of economic crisis. Hilde van den Bulck from Drexel University Philadelphia
(ORF Public Value - Beitrag):
"Times of geopolitical tensions and economic uncertainty pose increased demands on the information and knowledge infrastructures of societies. In such contexts, citizens are confronted with competing narratives about security, risk, responsibility, and belonging, often amplified and distorted by digital propaganda, coordinated misinformation, and strategically polarized communication, as recurring concerns about digital foreign interference in national affairs show. Public-service media are among the few institutions structurally designed to provide continuity, credibility, and orientation in such moments, not by enforcing consensus, but by maintaining shared concepts of understanding."
Orientation as Public Value-Kategorie
The ORF's orientation performance is evidenced, among other things, through reports, documentaries, talk shows, and thematic focuses. The category is based, among other things, on the following passages from
ORF regulations:
ORF Code of Conduct
All political and economic entanglements that could raise doubts about independence must be avoided. Therefore, strict attention must be paid to: independence from (party-)political interests, economic interests, strict separation of programming and advertising/marketing, and authenticity.
ORF Quality Profile
The accuracy of text, audio, and video material is central, especially in the context of the debate on fake news, particularly in the area of online information. Quality features of information are clarity and focus on the essentials. Naming and linking sources for text, image, audio, and video make the website's information offering traceable. Selected links to reports in other media should also serve as orientation aids. The authorship of the contributions is differentiated. In the area of social media, target group-appropriate, but in any case, medium-appropriate addressing and design are particularly committed to adhering to public service quality guidelines.
ORF Mission Statement
ORF acts independently of political parties and other interest groups and is solely committed to its audience and society. It makes a contribution oriented towards the common good to pluralistic democracy and accompanies the change and development of society..
Figures & Data
Below you will find exemplary numbers documenting the fulfillment of the public service mandate and the associated media quality. (Figures & Data only available in german.) Further information can be found in the
ORF's annual report to the Federal Chancellor and regulatory authority, the
transparency report, the business and sustainability report, as well as the reports on equality (
ORF Public Value - DOCUMENTS), the action
plan on accessibility, or the
ORF's annual and consolidated financial statements.
Exemplary Figures
TV Program Structure
ORF 1, ORF 2, ORF III, ORF Sport+
|
Sendungen |
Sekunden |
% |
| Information |
29.442 |
29.967.036 |
20% |
| Kultur |
10.404 |
23.737.543 |
16% |
| Unterhaltung |
33.812 |
56.151.353 |
38% |
| Sport |
22.008 |
39.065.724 |
26% |
| Gesamt |
95.666 |
148.921.656 |
100% |
Orientierung im TV
"Das Gespräch" - Top 5
| Inhalt |
Sender |
Datum |
Tsd |
| Blau-Schwarze Zeitenwende? |
ORF 2 |
12.01. |
581 |
| Ist Österreich unregierbar? |
ORF 2 |
09.02. |
493 |
| Kompromissbereit? |
ORF 2 |
16.02. |
491 |
| Bitte zahlen! Was kommt nach dem Sparpaket noch auf uns zu? |
ORF 2 |
19.01. |
453 |
| Regieren mit der FPÖ: Gestern tabu, heute normal? |
ORF 2 |
02.02. |
416 |
"Runde der Chefredakteur:innen" - Top 3
| Inhalt |
Sender |
Datum |
Tsd |
| Was planen FPÖ und ÖVP? |
ORF III |
24.01. |
81 |
| Regierungsbildung |
ORF III |
28.01. |
80 |
| Das war 2025 – Die Bilanz |
ORF III |
17.12. |
65 |
Nationalrat und Bundesrat - Liveübertragungen auf ORF III
220:40:36 Stunden
live aus dem Nationalrat |
24 Stunden
live aus dem Bundesrat |
2
Bundesrat-Enquete (Untersuchungsausschuss) |
| 9.694 Sendeminuten |
15.160:36:00 Sendeminuten
252:40:36 Sendestunden
insgesamt |
"Thema" - Top 5 | 133x ausgestrahlt (ORF 2 + 3sat)
| Sendungsname |
Sender |
Datum |
Tsd |
| Liebe / Boogie-Woogie / Wald |
ORF 2 |
10.11. |
579 |
| Großglockner / Missbrauch / Tourismus |
ORF 2 |
27.01. |
558 |
| Ehrenamt / Heirat / Kinderwunsch |
ORF 2 |
28.07. |
546 |
| Freundschaft / Burnout / Mondlandung |
ORF 2 |
04.08. |
535 |
| Chemsex |
ORF 2 |
21.07. |
531 |
"ECO" - Top 5 | 122x ausgestrahlt
| Sendungsname |
Sender |
Datum |
Tsd |
| Aufstieg, Pleite, Festnahme – der Fall Rene Benko |
ORF 2 |
23.01. |
574 |
| Neue Weltordnung – Donald Trump und das Ende der Globalisierung |
ORF 2 |
16.01. |
420 |
| Skifahren / Einbruch / Zolldrohungen |
ORF 2 |
13.02. |
407 |
| Migration / KI / Kunstdünger |
ORF 2 |
06.02. |
399 |
| Tesla / Grönland / Net-Zero |
ORF 2 |
13.03. |
398 |
"report" - Top 3 | 104x ausgestrahlt
| Sendungsname |
Sender |
Datum |
Tsd |
| Verhandlungen / Praprotnik / Klima |
ORF 2 |
11.02. |
518 |
| Regierungsverhandlungen / Deutschland / Corona |
ORF 2 |
25.02. |
493 |
| Burgenland / Trump / Karas |
ORF 2 |
21.02. |
465 |
Geburtstage
|
Sender |
Datum |
| 5 Jahre Brexit |
ORF 2 / ORF ON |
22.01. |
| 25 Jahre “Die Millionenshow” |
ORF 2 / ORF ON |
06.01 |
| 30 Jahre Österreich in der EU |
ORF 2 / ORF ON |
02.01. |
| 30 Jahre „Am Schauplatz“ |
ORF 2 / ORF ON |
06.03. |
| 45 Jahre TELETEXT |
Teletext.ORF.at / ORF 1 / ORF 2 / ORF SPORT+ / ORF III |
21.01. |
| 50 Jahre Fristenregelung – Straffreiheit bei Abtreibung |
ORF 2 / ORF ON |
08.01. |
| 50. Geburtstag Daniel Kehlmann |
Ö1 |
13.01 |
| 50 Jahre ZIB 2 |
ORF 2 |
03.02. |
| 50 Jahre ORF in Bozen – 25 Jahre Südtirol heute |
ORF Tirol |
08.05. |
| 60. Geburtstag Viktor Gernot |
ORF 1 / ORF III / ORF ON |
16.01. |
| 70. Geburtstag Rainhard Fendrich |
ORF 2 / ORF III |
27.02. |
| 70. Geburtstag Herbert Prohaska |
ORF 1 / ORF ON |
08.08. |
| 70 Jahre Wiedereröffnung der Wiener Staatsoper |
ORF 2 / ORF ON |
05.11 |
| 70 Jahre „Zeit im Bild“ |
ORF 2 |
24.11. |
| 75. Geburtstag Iris Berben |
ORF 1 / ORF 2 / ORF III / ORF ON |
11.08. |
| 80. Geburtstag Heinz Marecek |
ORF III |
12.09. |
| 80. Geburtstag Marianne Mendt |
ORF 2 / ORF III / Ö1 |
29.09. |
| 85. Geburtstag John Lennon |
ORF III |
03.10. |
| 85. Geburtstag May Pang |
ORF 2 / ORF ON |
05.10. |
| 90. Geburtstag Elvis Presley |
ORF 2 / ORF III / Ö1 / ORF ON |
08.01. |
| 90. Geburtstag Kurt Schwertsik |
ORF 2 / Ö1 |
25.06. |
| 95. Geburtstag Mario Adorf |
ORF 2 |
07.09. |
| 95. Geburtstag Peter Weck |
ORF 2 / ORF III / ORF ON |
12.08. |
| 100. Geburtstag Paul Newman |
ORF 2 / ORF ON |
26.01. |
| 100. Geburtstag Pierre Boulez |
ORF 2 / Ö1 |
26.03. |
| 100. Geburtstag Hans Rosenthal |
ORF 2 / ORF ON |
07.04. |
| 100. Geburtstag Ernst Jandl |
Ö1 |
01.08. |
| 100. Geburtstag Hildegard Knef |
ORF 2 / Ö1 /ORF III |
28.12. |
| 130 Jahre österreichische Forschung in Ephesos |
ORF 2 / ORF III |
09.07. |
| 150. Ausgabe von „Gute Nacht Österreich“ |
ORF 1 / ORF ON |
14.11. |
| 200. Geburtstag Johann Strauss Sohn |
ORF 2 / ORF III / Ö1 / 3sat / ORF.at-Netzwerk |
31.12.2024 |
In Memoriam
|
Sender |
Datum |
| Otto Schenk |
ORF 1 / ORF 2 / ORF III / Ö1 / ORF ON |
09. - 13-04. |
| Peter Rapp |
ORF III |
27.04. |
| Waltraud Haas |
ORF 2 / ORF III / ORF ON |
23.04.-01.05. |
| Claus Paymann |
ORF III |
19.-21.07. |
| Harald Serafin |
Ö1 / ORF 2 / ORF III |
15.-20.09. |
| Claudia Cardinale |
ORF 2 / ORF ON |
28.09. |
#orientierung
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