Uwe Hasebrink, director of the Hans Bredow Institute for Media Research: "Public service broadcasting has to serve the public; it is our duty to be accountable to the public. Within a society, nothing is real unless the media is communicating about it. Therefore, there also has to be communication about what the media is doing."
Klaus Unterberger, head of Public Value ORF: "Measuring the impact of public service media is crucial because public service media is not about an ivory tower, it is a real life experience."